Simply put; keyword-focused content is often guilty of being over-stuffed. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Before entering a new market, it’s crucial to do a proper …

TV ads, radio, print and even social media). You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use …

When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There …

If you think it’s hard to be on top at the moment, just wait until five years from now! If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Finding authoritative sites that’ll link back to …

A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling …

Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. In my case, I started as a web developer and migrated to SEO through my love of analytics. Content that is valuable and useful gets …

We will focus on its important and necessity in digital marketing in this article. Google and its furry animals have done a good job at identifying thin content and penalizing sites that publish it. They also create an avenue for new traffic to visit your website.: Hence, avoid articles that …

Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention marketing for dentists.” They crawl the web in search of the most relevant responses, based on information found throughout different websites. Perhaps the most …

This is usually enough to get the link removed. In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. Every website …

SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. Until recently, I hadn't thought much about website SEO and which …

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Search engines typically prioritize site titles, page titles, blog post …

Most companies use SEO to increase website traffic, which in turn, increases revenue. On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. As SEOs we always want to understand the impact of site …

Great content, however, is the backbone to your online marketing strategy. "The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer …

They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will from long-tail. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality …

The below figure will clearly show how SEO is based as a subset of digital marketing. Links are integral for connecting each piece of content, ultimately leading to a potential sale. A content hub is a set of content (usually web pages) organized around a specific topic (usually a central …

This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. In the first page of results, where 90% of people remain? Your job is to scope out sites that might be responsive to a message from you, to look …

From Google's point of view, it is not advisable to place the actual content of the page below the fold. Some long-tail keywords have little paid competition, while others are surprisingly expensive. In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it …

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. How recently your webpage was …

One of the best ways to learn about you and your market is to study your online competitors. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be …

Yes, “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to act or buy…but they need to find your website first…that’s a key part of how SEO works. So don't be afraid when the agency tells you about changes …

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. This boils down to one thing; the way in which people are …

There are tons of reasons for project delays, but over the years I’ve noticed content is the most prominent and it pretty much can be boiled down to a few simple reasons. Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first …

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. The success of any website goes beyond Search Engine Optimization …

Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. Search engines can quickly scan for pages that are likely to match …

If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers …

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Within a few years, everything changed. Amazingly enough, they can analyze billions of pieces of data in as …

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. The data and metrics are valuable because they give you insight into your customers: Google’s Search Console offers a series of useful services for web developers …

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. The web pages in your domain may be optimized for many different keywords. It …

Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. Google Search Console, Google Analytics, Page Speed Insights, etc. Make …

Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow. An SEO who doesn’t know about upcoming site updates won’t know when to do their jobs. You wouldn’t build a house without foundations …

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. When you get higher website traffic, your …

If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. Google is pretty good at understanding the general context of a site’s content. Long tail keywords might not …

In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure …

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. Finding quality backlinks will increase the legitimacy of a website in the eyes of search engines. Obviously …

If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger …

Strategically written website copy includes well-thought-out internal links and calls to action. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that …

These tools are extremely useful when looking how to optimise your existing website or blog. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What …

Sites with dense design or intricate layouts that are scant on textual information will be unsuccessful in their SEO campaigns. For search engines, the opinion of the users is what matters the most and is thus given the highest importance. Knowing whom you are writing for is one of the …

I mean, most websites outsource their SEO to an agency – it’s just not cool ripping down someone’s online presence for actions they did not take. Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest …

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN …

The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness User experience …

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can …

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put …

The key, of course, is to optimize your evergreen content by including compelling CTAs. In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. But you can get …

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are …

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. For example, Google rolls out a new ranking algorithm, and you need to add it to the list. You can’t game the system …

For instance, a topic about successful SEO could be combined with the Christmas period to make it more relevant in December, and using tools such as Google Trends will also give you some direction too. You may have heard or been told “just write great content”. The SEO benefits of …

Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. Just like Times Square, you still have to make your best effort …

The SEO updates depend upon Google’s algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of your website. You hear a lot of hot air about content, why it’s important, why brands need …

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). It’s not just about having a Facebook page …